Volkswagen’s Touareg, now in its third generation, has received a significant refresh for the 2024 model year, reinforcing its position as a premium SUV in a competitive market. While North American enthusiasts have long admired this vehicle from afar, the updated Touareg is set to impress European drivers with enhanced technology, refined styling, and powerful performance. Having sold over 200,000 units of the current generation, Volkswagen aims to keep the momentum going with these latest improvements.
One of the most noticeable changes to the 2024 VW Touareg is the integration of light bars at both the front and rear, aligning it with contemporary automotive design trends. The wheel options have also been expanded, ranging from 19 to 21 inches, with the sporty R-Line and performance-focused R models sporting even larger 22-inch wheels in a distinctive Silicon Gray Matt finish. Adding a touch of sophistication, the 2024 Touareg becomes the first European-made VW to feature an illuminated rear badge, manufactured in Bratislava, Slovakia.
The front fascia of the Vw Touareg 2024 showcases completely redesigned headlights featuring a striking triple “L” motif. These aren’t just for aesthetics; they incorporate advanced IQ. Light HD LED matrix technology, similar to what’s found in the updated 2024 Porsche Cayenne. Each headlight unit boasts an impressive 19,216 individually controlled micro-LEDs, providing exceptional illumination while intelligently preventing glare for oncoming traffic. The taillights have been similarly updated, mirroring the front with the same distinctive triple L-shaped light signature, ensuring a cohesive and modern lighting design across the vehicle.
Stepping inside the 2024 VW Touareg, you’ll find an evolution of the familiar premium cabin, now standard with Volkswagen’s Innovision Cockpit. This sophisticated system seamlessly merges a 12-inch digital instrument cluster with a large 15-inch touchscreen display. The infotainment system has been enhanced to include high-resolution HD map data with lane-level navigation, aiming to provide more precise and user-friendly guidance. Voice control functionality has been improved, and wireless connectivity for both Android Auto and Apple CarPlay is now included, catering to the modern driver’s connectivity needs.
Further interior refinements in the 2024 VW Touareg include the use of glossy black switchgear in certain areas, adding a touch of modern elegance. The ambient lighting system has also been updated, now featuring “Touareg” lettering illuminated on the passenger side dashboard, creating a personalized and upscale atmosphere. Volkswagen has also upgraded the USB ports to the more powerful USB-C standard. For those seeking an even more luxurious experience, options such as a head-up display and a premium 730-watt Dynaudio sound system are available.
Under the hood, the 2024 VW Touareg maintains its focus on V6 engines. The powerful V8 diesel engine, previously shared with models like the Bentley Bentayga and Audi SQ7, is no longer available after its “Last Edition” in 2020. The engine lineup starts with a turbocharged 3.0-liter V6 gasoline engine producing 335 horsepower (250 kW). Diesel options include a 3.0-liter V6 TDI offered in two power outputs: 228 hp (170 kW) and 282 hp (210 kW). For drivers seeking electrification, the eHybrid variant combines a 3.0-liter V6 gasoline engine with an electric motor, delivering a combined 375 hp (280 kW). The top-of-the-line Touareg R eHybrid boosts this output even further to an impressive 456 hp (340 kW).
Regardless of the chosen engine, every 2024 VW Touareg model comes equipped with Volkswagen’s 4Motion all-wheel-drive system and an eight-speed automatic transmission as standard. Engineers have refined both the standard steel suspension and the optional air suspension to enhance ride comfort. A new roof load sensor has been integrated, which dynamically adjusts the vehicle’s handling based on detected load, transferring transverse forces to improve agility and stability. Optional performance tires are also available for drivers seeking even sharper handling dynamics.
Volkswagen will offer the updated VW Touareg 2024 in various trim levels, including Basic, Elegance, R-Line, and R. Pricing in Germany starts at €69,200, reaching up to €93,870 for higher trims. Since its original introduction in 2002, the Touareg has achieved impressive sales figures, with over 1.13 million units delivered worldwide, demonstrating its enduring appeal and Volkswagen’s commitment to the premium SUV segment.
In conclusion, the 2024 Volkswagen Touareg represents a well-executed mid-cycle refresh, enhancing its technology, styling, and driving dynamics. With its blend of luxury, performance, and advanced features, the updated Touareg is well-positioned to continue its success in the competitive SUV market, appealing to discerning drivers seeking a sophisticated and capable vehicle.
