The 2024 Toyota Grand Highlander is set to redefine the family SUV segment, arriving at dealerships this summer as the newest and most impressive addition to Toyota’s celebrated SUV lineup. This all-new model offers a compelling blend of power, efficiency, and space, making it the ideal vehicle for everything from daily commutes to extensive road trips. Available with three distinct powertrains – a balanced 2.4L turbo gas engine, a fuel-efficient 2.5L hybrid, and a high-performance 362-horsepower Hybrid MAX – the Grand Highlander is meticulously engineered to meet diverse driving needs and preferences.
Proudly designed by Calty Design Studios and manufactured exclusively at Toyota Motor Manufacturing in Princeton, Indiana, the 2024 Grand Highlander boasts a starting MSRP of $43,070 for gas engine models, $44,670 for hybrids, and $54,040 for the top-tier Hybrid MAX powertrain. This pricing strategy positions the Grand Highlander competitively within the market, offering exceptional value for its class and features.
“The Grand Highlander is designed to be the quintessential vehicle for our customers, seamlessly transitioning from school runs to adventurous long-weekend getaways,” stated Lisa Materazzo, group vice president of Toyota Marketing. “With over 3.3 million Highlanders sold in the U.S., we’ve cultivated a strong and loyal customer base. We are confident that the Grand Highlander will resonate with our customers, earning similar acclaim when it reaches dealerships this summer.”
Reflecting Toyota’s commitment to a sustainable future, the Grand Highlander Hybrid and Hybrid MAX models are integral to the company’s “Beyond Zero” vision. This initiative aims for carbon neutrality across all operations, products, and services, striving for a positive impact on the planet and society. Toyota’s dedication is further demonstrated by its extensive lineup of 15 electrified vehicles, including hybrids, plug-in hybrids, battery electric vehicles like the bZ4X, and the hydrogen fuel cell electric Mirai. This broad selection underscores Toyota’s leadership in offering customers diverse options to reduce their carbon footprint.
Powertrain Options: Gas, Hybrid, and Hybrid MAX Performance
The 2024 Toyota Grand Highlander eliminates the need to compromise between performance and fuel efficiency by offering three distinct powertrain choices. Each option is engineered to deliver a unique driving experience, tailored to different needs and preferences.
The standard 2.4L turbo gas engine provides a robust 265 horsepower, achieving a 0-60 mph acceleration time of 7.5 seconds for front-wheel-drive models. This engine balances power and efficiency, making it a versatile choice for everyday driving.
Stepping up in efficiency, the 2.5L hybrid powertrain delivers 245 combined horsepower with an impressive 0-60 mph time of 7.8 seconds for all-wheel-drive configurations. This hybrid system prioritizes fuel economy without sacrificing responsive performance, ideal for environmentally conscious drivers seeking lower running costs.
For those demanding ultimate power and exhilaration, the Hybrid MAX powertrain truly sets the Grand Highlander apart. This top-of-the-line system generates a remarkable 362 horsepower and 400 lb-ft of torque, making it the most powerful midsize SUV Toyota has ever produced. The Hybrid MAX achieves a rapid 0-60 mph time of just 6.3 seconds and boasts a substantial 5,000 lbs. towing capacity, catering to drivers who require both performance and utility.
In terms of fuel economy, the gas powertrain achieves an EPA-estimated 24 combined MPG for the XLE FWD trim. The hybrid powertrain significantly improves efficiency with an EPA-estimated 36 combined MPG for the XLE FWD model. Even the high-performance Hybrid MAX maintains a respectable EPA-estimated 27 combined MPG, showcasing its balance of power and efficiency.
All three powertrains are equipped with selectable Drive Modes (Sport, Eco, Normal), allowing drivers to customize the vehicle’s responsiveness to suit different driving conditions and preferences. Furthermore, gas AWD and Hybrid MAX powertrains offer Multi-Terrain Select with Mud & Sand, Rock & Dirt, and Snow modes, enhancing capability in various off-road and challenging conditions.
Advanced All-Wheel Drive Systems for Enhanced Control
The 2024 Toyota Grand Highlander offers sophisticated all-wheel-drive (AWD) systems across its powertrain lineup, ensuring confident handling and traction in diverse driving conditions. AWD is available as an option for the 2.4L turbo gas engine and the 2.5L hybrid, and comes standard with the Hybrid MAX powertrain.
The gas models utilize Dynamic Torque Control AWD, which intelligently distributes torque between the front and rear axles and across the rear wheels. This system employs an electromagnetic coupling ahead of the rear differential to seamlessly engage or disengage the rear wheels as needed, optimizing traction and enhancing driving stability, especially in slippery conditions or during dynamic maneuvers.
Hybrid models are equipped with Electronic On-Demand AWD, prioritizing fuel efficiency while providing enhanced all-weather capability. This system uses an electric motor to drive the rear wheels, providing on-demand traction when needed. The front-to-rear torque distribution is precisely controlled, ranging from 100:0 to 20:80, balancing optimal fuel economy with confident performance in varied driving situations.
The Hybrid MAX powertrain features Full-Time Electronic AWD, engineered for exhilarating performance and exceptional control. This system delivers power to both axles via a front-mounted hybrid motor and a rear-mounted eAxle electric motor. Paired with a direct-shift six-speed automatic transmission, this AWD system provides stable performance and satisfying acceleration. The Full-Time Electronic AWD dynamically adjusts the front-rear power split between 70:30 and 20:80, depending on driving conditions, enhancing rear-wheel drive feel for improved maneuverability, straight-line stability, and responsive acceleration.
Exterior and Interior Styling: Sophistication and Space
The 2024 Grand Highlander showcases a distinctive and elegant exterior design, harmonizing with a spacious and thoughtfully crafted interior across all three rows. While inspired by the iconic Highlander silhouette, the Grand Highlander carves its own path with a trapezoidal hammerhead front grille and available 20-inch wheels, presenting a bold and modern stance.
The sophisticated design extends to the rear, featuring a sharp rear bumper that enhances the vehicle’s refined aesthetic. Hybrid MAX models further distinguish themselves with standard exposed dual exhaust tips, adding a sporty flair.
Beyond aesthetics, the exterior design prioritizes functionality. Wide rear doors ensure effortless access to the third-row seats, while the side profile seamlessly integrates doors and fenders, creating a dynamic yet uncluttered look. Hybrid MAX grades offer unique bumpers and black-accented two-tone wheels for a premium visual appeal. Driver visibility is enhanced by a low hood line and expansive side windows, promoting confidence in urban driving environments.
Inside, the Grand Highlander’s spaciousness and attention to detail are immediately apparent. A soft-padded instrument panel gracefully floats above available wood-effect ornamentation that flows into the door trim, seamlessly integrating a functional tray. The instrument panel’s upper section extends into the door trim, emphasizing the cockpit’s width, while the center console features independent armrests for driver and passenger, accessible whether the console lid is open or closed. High-quality stitchwork throughout the cabin conveys modern elegance and refinement.
Available leather-trimmed seats with 10-way power adjustment for the driver and 8-way for the passenger (Limited and Platinum grades) offer exceptional comfort. Hybrid MAX models exclusively feature Ultrasuede® and leather-trimmed seats with unique bronze-colored accents, further elevating the interior ambiance.
Versatility and Convenience: Designed for Modern Families
Whether you’re navigating city streets or embarking on a cross-country adventure, the Grand Highlander is engineered for versatility and convenience. Built on a modified TNGA-K platform with a wider track and longer wheelbase than the standard Highlander, it delivers confident handling and exceptional interior space.
The Grand Highlander excels in accommodating both passengers and cargo. It features a spacious, adult-sized third row and ample cargo capacity, comfortably fitting seven carry-on suitcases behind the third row. With the second and third rows folded down, the cargo area expands to a generous 97.5 cubic feet, making it ready for any hauling task.
The cabin is replete with thoughtful storage solutions. The center stack is anchored by a standard 12.3-inch multimedia display and includes a wireless charger, two USB ports, and three cupholders, one large enough for oversized bottles. The passenger side incorporates a convenient pocket for small bags, while a sliding console cover maintains armrest usability when opened or closed. An additional USB port and cord-managing tray on the passenger side dashboard further enhance convenience.
Second-row passengers benefit from an easily accessible air conditioning control panel and dedicated USB ports. Cupholders are standard in the second row (XLE), while Limited and Platinum grades offer a removable tray with cupholders and smartphone storage. Additional water bottle storage is integrated into the doors.
Third-row passengers are equally well-catered for with individual USB ports, smartphone/tablet storage, and cupholders. Support grips and hand support spaces facilitate easy entry and exit.
Cutting-Edge Technology and Purposeful Features
The Grand Highlander integrates Toyota’s latest technological advancements, including the optional Traffic Jam Assist (Platinum grade). This system utilizes radar and cameras to ease driving in stop-and-go traffic on limited-access highways, managing steering, acceleration, and braking between 0-25 mph under specific conditions.
Standard across all Grand Highlander grades is a 12.3-inch touchscreen, powered by Toyota’s latest Audio Multimedia system. This system offers intuitive touch and voice control, and with an available Drive Connect trial subscription, users gain access to Intelligent Assistant, Cloud Navigation, and Destination Assist. Intelligent Assistant responds to voice commands like “Hey Toyota” for navigation, audio adjustments, climate control, and more. Cloud Navigation leverages real-time map, traffic, and routing data, including Google-powered POI search. Destination Assist provides 24/7 access to live agents for directions and support.
Toyota Audio Multimedia supports wireless Apple CarPlay® and Android Auto™ compatibility, and an available Wi-Fi Connect trial provides 4G connectivity for up to five devices, transforming the Grand Highlander into a mobile AT&T Hotspot. Integrated Streaming allows linking Apple Music® and Amazon Music subscriptions for in-vehicle control, complementing HD Radio®, USB data, and SiriusXM® Platinum Plan compatibility. Over-the-Air (OTA) updates ensure the multimedia system remains current.
Audiophiles can opt for a JBL® Premium Audio system with 11 speakers, delivering immersive sound. Standard on Limited and Platinum grades, this system incorporates Clari-Fi® technology to enhance compressed digital music formats.
Grand Highlander offers a suite of Connected Services, including Safety Connect with Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification, Stolen Vehicle Locator, and Collision Assistance (up to 10-year trial, 4G dependent). Service Connect provides Vehicle Health Reports and Maintenance Alerts (up to 10-year trial, 4G dependent).
The Toyota app enables Remote Connect services (one-year trial), allowing users to remotely control headlights, door locks, and engine start, check vehicle status, receive notifications, and set Guest Driver Alerts. Digital key functionality is available on all grades with a Remote Connect trial or subscription, enabling smartphone-based vehicle access and control.
Convenience features abound, including standard Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA) on all grades. Front and Rear Parking Assist with Automatic Braking is available on Limited and Platinum grades. A Panoramic View Monitor assists drivers with a comprehensive view of the vehicle’s surroundings at low speeds. Additional available features include heated steering wheel, power-folding mirrors, heated and ventilated front and second-row seats, 1,500-watt power outlets (Hybrid and Hybrid Max on Limited and Platinum), and a hands-free power liftgate.
Grand Highlander Grades: XLE, Limited, and Platinum
The 2024 Grand Highlander is offered in three well-equipped grades: XLE, Limited, and Platinum, each available with the three powertrain options.
XLE Grade
- Exterior: 18-inch Alloy Wheels, Black Painted Grille, Roof Rails, Heated Outer Mirrors
- Interior: SofTex®-trimmed Seating, 10-way Power Driver & 8-way Power Passenger Seats, 7- or 8-Passenger Capacity, Heated Front Seats, 2nd Row Sunshades
- Multimedia/Technology: Digital Key (Remote Connect trial/subscription required), 12.3-inch Touchscreen, 7-inch Multi-Information Display (MID), 6 Power USB / 1 Media USB, Qi Wireless Charger
- Safety & Convenience: TSS 3.0, Blind Spot Monitor, 5-Door Smart Key, Power Liftgate, Garage Door Opener, Auto-dimming Rearview Mirror
Limited Grade
- Exterior: 20-inch Alloy Wheels, LED DRL, Power Folding Outer Mirrors, LED Fog Lamps
- Interior: Leather-trimmed Seating, Heated & Ventilated Front Seats, Heated 2nd Row Seats, Memory Driver Seat, Heated Steering Wheel, Power Outlet (100W Gas / 1500W HV/Hybrid MAX), Ambient Lighting
- Multimedia/Technology: 12.3-inch Premium Multimedia w/ 11-Speaker JBL Audio, 12.3-inch Digital MID
- Safety & Convenience: Front and Rear Parking Assist with Automated Braking, Rain Sensing Wipers, Hands-Free Power Liftgate, Puddle Lamps
Platinum Grade
- Exterior: 20-inch Wheels
- Interior: Heated & Ventilated 2nd Row Seats, Panoramic Moonroof, Paddle Shifters (AWD Gas & Hybrid MAX), Dial Multi-Terrain Select (AWD Gas & Hybrid MAX)
- Safety & Convenience: Head-Up Display, Puddle Lamps, Panoramic View Monitor, Digital Rearview Mirror, Traffic Jam Assist (Drive Connect trial/subscription required)
Interior color options vary by grade and powertrain, offering choices in SofTex®, leather, and Ultrasuede® trims in colors like Light Gray, Black, and Portobello.
Uncompromising Safety with Toyota Safety Sense 3.0
The 2024 Grand Highlander comes standard with Toyota Safety Sense 3.0 (TSS 3.0), Toyota’s latest suite of active safety and driver-assistance systems. TSS 3.0 introduces Proactive Driving Assist, which uses the vehicle’s camera and radar to provide gentle braking into curves or subtle steering and braking to maintain distance from preceding vehicles, pedestrians, or cyclists under certain conditions.
Enhanced TSS 3.0 features include:
- Pre-Collision System with Pedestrian Detection (PCS w/PD): Enhanced to detect vehicles, pedestrians, and now motorcyclists in certain conditions, providing warnings and automatic emergency braking if necessary. Improved intersection support and detection capabilities are included.
- Lane Departure Alert with Steering Assist (LDA w/SA): Designed to warn drivers of unintended lane departures and provide gentle steering correction. TSS 3.0 enhances lane recognition to include 3D objects like guardrails.
- Full-Speed Range Dynamic Radar Cruise Control: Adaptive cruise control with enhanced vehicle detection, allowing it to detect multiple preceding vehicles and vehicles in adjacent lanes for smoother speed adjustments. Adds a fourth following distance setting.
- Lane Tracing Assist (LTA): Works with Dynamic Radar Cruise Control to provide active driving assistance, keeping the vehicle centered in its lane using road markings or preceding vehicles.
- Emergency Driving Stop System: Added to Lane Tracing Assist, designed to detect driver inattentiveness or unresponsiveness and bring the vehicle to a stop if needed.
- Road Sign Assist: Expanded sign detection to include intersection and warning signs like pedestrian crossings.
With its comprehensive safety suite, diverse powertrain options, spacious interior, and advanced technology, the 2024 Toyota Grand Highlander is poised to be a leader in the family SUV segment, offering a compelling blend of practicality, performance, and peace of mind.
