Hyundai has once again demonstrated its prowess in the automotive industry, with the all-new 2024 Hyundai Santa Fe securing the top position in the fiercely competitive midsize SUV segment in the prestigious 2024 U.S. Automotive Performance, Execution and Layout (APEAL) StudySM by J.D. Power. This accolade highlights the Santa Fe’s exceptional design, performance, and features that deeply resonate with consumers, leading to outstanding driver satisfaction.
The J.D. Power APEAL Study is a renowned industry benchmark that measures owner satisfaction and emotional attachment to their new vehicles. The study examines various aspects of vehicle ownership, from performance and design to comfort and features. The 2024 Santa Fe’s victory underscores its ability to exceed customer expectations and deliver an appealing and rewarding ownership experience in the competitive Top Midsize Suv category.
Ricky Lao, director, product planning and mobility strategy, Hyundai Motor North America and Olabisi Boyle, senior vice president, product planning and mobility strategy, Hyundai Motor North America receive the J.D. Power APEAL Best Midsize SUV award for the Hyundai Santa Fe from Robert Mansfield, vice president, global automotive, J.D. Power.
Olabisi Boyle, senior vice president of product planning and mobility strategy at Hyundai Motor North America, expressed pride in this achievement. “We are incredibly honored to see the Santa Fe recognized as a leader in the midsize SUV segment,” Boyle stated. “This award validates our commitment to creating vehicles that not only meet but exceed the needs and desires of our customers. The Santa Fe’s bold design, spacious interior, and advanced technology are key elements that contribute to its appeal and driver satisfaction.”
Beyond the Santa Fe’s triumph, Hyundai’s overall performance in the 2024 APEAL Study was noteworthy. The brand significantly improved its standing among mass-market automakers, climbing three ranks to secure fourth place. Furthermore, the Hyundai Kona also earned second place in the Small SUV segment, reinforcing Hyundai’s strength across various SUV categories and its dedication to producing vehicles that resonate with consumers in different segments.
J.D. Power, a global leader in automotive data and analytics, has been providing industry insights and consumer opinions since 1968. Their APEAL Study is a crucial resource for automakers and consumers alike, offering valuable data on vehicle performance and owner satisfaction. Hyundai’s success in this study reflects the company’s ongoing efforts to innovate and deliver vehicles that excel in design, performance, and overall appeal, solidifying its position as a leading brand in the automotive market and particularly in the top midsize SUV and SUV segments.
