Nissan is set to electrify the 2024 SEMA Show, showcasing the immense potential for customization and excitement within its vehicle lineup, particularly highlighting Nissan trucks. With a thrilling display of four project builds and an innovative accessory concept, Nissan demonstrates how its vehicles serve as a dynamic canvas for automotive enthusiasts.
This year’s project vehicles are specifically designed to inspire owners, illustrating how the distinctive styling and inherent capability of the refreshed 2025 Nissan Frontier pickup and the all-new 2025 Kicks crossover can be elevated to create truly unique vehicles that reflect personal style and passion. These builds exemplify the versatility of Nissan trucks and crossovers for diverse applications and interests.
Adding to the excitement, Nissan will also debut the Nissan Z Legend accessory package concept. This concept, drawing inspiration from the celebrated Z Heritage Edition, further amplifies Nissan’s presence at SEMA, injecting an additional layer of heritage and thrill into the show.
These remarkable vehicles will be prominently featured at the Nissan booth #52141, located within the Las Vegas Convention Center, from November 5th to 8th. Below is a closer look at each of the highly anticipated SEMA show debuts, focusing on the impressive Nissan trucks on display.
Project Trailgater1
The Project Trailgater, a standout among the Nissan trucks featured, is meticulously engineered to seamlessly blend the excitement of tailgating with the serene beauty of the great outdoors, all while prioritizing responsible outdoor practices. This innovative project is the result of a collaboration with PowerNation TV’s “Music City Trucks,” built upon the robust foundation of a 2025 Nissan Frontier PRO-4X. The Project Trailgater was unveiled to media and content creators in October, generating significant buzz prior to its public premiere at SEMA. Enthusiasts can delve deeper into the build process through a captivating three-part series on the PowerNation channel, offering an exclusive behind-the-scenes look at the creation of this unique Nissan truck.
The transformation of this Nissan truck begins with a suite of NISMO Off Road accessories, renowned for their quality and performance. These include a NISMO lift kit and high-performance suspension system, designed to enhance off-road capability and ride quality. A NISMO bed rack and cargo cases add practicality and storage solutions, while NISMO off-road lighting ensures visibility in any environment. Completing the rugged exterior are 17-inch NISMO beadlock capable wheels, providing both style and functional off-road performance. Beyond the NISMO upgrades, Project Trailgater is equipped with an extensive array of features tailored for camping and tailgating adventures. These include dual 43-inch weatherproof TVs for entertainment, powered coolers to keep refreshments chilled, a portable grille for outdoor cooking, and even a convenient kitchen sink setup. Project Trailgater truly redefines the concept of outdoor recreation with a Nissan truck designed for both adventure and leisure.
Frontier TARMAC concept2
The Frontier TARMAC concept, another compelling example of Nissan trucks‘ potential, embodies the dynamic spirit of sport and muscle trucks from previous eras. This unique, street-focused truck is a collaborative effort between Nissan Motorsports, Nissan Design America, and Forsberg Racing, resulting in a vehicle that commands attention and delivers exhilarating performance.
The TARMAC concept immediately captivates with its striking new-for-2025 Afterburn Orange paint finish. This vibrant color is further enhanced by an extensive use of carbon fiber accents throughout the vehicle. The aggressive widebody kit, vented hood, roof cap, spoiler, wheels, and aero elements are all crafted from carbon fiber, contributing to both the truck’s aggressive aesthetics and its performance-oriented design. This Nissan truck is visually stunning and aerodynamically enhanced.
Performance is significantly elevated in the TARMAC concept. The standard 3.8-liter V6 engine of this Nissan truck receives a substantial power boost through the addition of a Roots-style supercharger. Complementing the supercharger are a prototype NISMO cold air intake and a custom NISMO exhaust system, further optimizing engine performance and producing a powerful soundtrack. The result is an impressive output exceeding 400 horsepower at the wheels, transforming this Frontier into a true performance machine. To manage this increased power, a high-performance big brake kit is incorporated, featuring custom 15-inch floating two-piece rotors and mounts. This system utilizes the robust brake calipers from the Nissan Z NISMO, ensuring exceptional stopping power. The TARMAC concept’s power is transferred to the road through carbon-barreled NISMO TARMAC 20-inch wheels, wrapped in high-performance Yokohama Advan tires. A prototype NISMO high-performance suspension kit with adjustable coilovers further refines the handling and driving dynamics of this exceptional Nissan truck.
Kicks Beach Patrol concept3
While the focus is on Nissan trucks, the Kicks Beach Patrol concept deserves attention as it draws inspiration from the dependable rescue trucks commonly seen patrolling beaches. This concept builds upon the inherently adventurous nature of the all-new 2025 Kicks. The 2025 Kicks introduces Intelligent All-Wheel Drive for the first time and boasts best-in-class standard ground clearance, making it surprisingly capable for explorations beyond paved roads.
The Kicks Beach Patrol concept enhances this inherent capability with a custom suspension lift, providing increased ground clearance and off-road prowess. It rides on 18-inch NISMO Off Road Ascend wheels, fitted with durable Yokohama GEOLANDAR off-road tires, ensuring traction and stability on varied terrains. To complete the beach-ready theme, it includes practical equipment for a day of sun and surf, such as a convenient shower kit and portable coolers. This concept demonstrates how even Nissan’s crossovers can be adapted for adventurous lifestyles.
Kicks Urban Shadow concept6
The Kicks Urban Shadow concept shifts gears, drawing inspiration from tuner culture and showcasing the potential for on-road excitement and personalization. While not a Nissan truck, it demonstrates the broader customization possibilities within the Nissan lineup. This build serves as a platform to display prototype NISMO parts and illustrate how Kicks owners can modify their vehicles to reflect their personal style.
Key modifications on the Urban Shadow concept include 18-inch NISMO LM-RS6 wheels, which contribute to its sporty stance. A custom coilover suspension system allows for a lowered ride height, enhancing handling and aesthetics for urban environments. A NISMO cat-back exhaust system adds a performance-oriented sound and potentially a slight increase in engine output. The Kicks Urban Shadow concept highlights the versatility of Nissan vehicles for different customization styles.
Nissan Z Legend accessory package concept
The Nissan Z Legend accessory package concept pays homage to Nissan’s rich heritage, specifically recreating the iconic look of the limited-run 2024 Z Heritage Edition. This accessory package is an unmistakable tribute to the storied history of the Nissan Z car.
The Legend package includes vintage-look wheels, evoking classic Z car designs. A carbon fiber rear spoiler adds a touch of modern performance and style. Over-fenders contribute to a more aggressive and muscular stance. Distinctive decals further enhance the retro aesthetic, completing the throwback look. Adding a subtle yet meaningful detail, an emblem on the C-pillar features seven gears, a nod to the seven generations of the legendary Nissan Z. While not directly related to Nissan trucks, this concept underscores Nissan’s commitment to its performance heritage and its ability to blend classic design with modern enhancements.
Nissan’s presence at the 2024 SEMA show underscores its dedication to innovation, customization, and providing vehicles that cater to a wide spectrum of lifestyles and passions. From rugged Nissan trucks built for off-road adventures to stylish crossovers and heritage-inspired sports cars, Nissan continues to push boundaries and inspire automotive enthusiasts worldwide.
