The buzz around BMW’s all-electric i7, particularly the high-performance M70 variant, is undeniable. However, discussions among automotive enthusiasts are raising eyebrows about whether the Bmw I7 Price, especially for the M70, truly reflects its value proposition. Owners of both the iX M60 and the i7 xDrive60 are questioning if the step up to the M70 justifies the significant price increase BMW is asking.
The core concern revolves around the marginal performance gains offered by the i7 M70 over the already potent i7 xDrive60. While the M70 boasts a bit more power, the real-world driving experience might not be drastically different enough to warrant the premium price. This sentiment echoes observations in the market regarding the BMW XM. The XM, another high-priced BMW model, is reportedly facing substantial discounts of $15,000 to $20,000 off the Manufacturer’s Suggested Retail Price (MSRP) due to market saturation and lukewarm consumer reception at its initial sticker price. There’s an expectation that a similar scenario could unfold if BMW overproduces the i7 M70, leading to potential price adjustments down the line.
This pricing strategy appears to be a calculated move by BMW. The introduction of models like the XM at inflated prices might be a tactic to reposition market perception of BMW pricing. By setting an extremely high initial benchmark, subsequent models, even with high prices, can appear relatively more reasonable. This strategy, described as a “Trojan Horse,” could be designed to make consumers believe they are getting a better deal, even as prices across the board subtly increase. The perceived “ultimate BMW” narrative, constantly reinforced through marketing, may be intended to justify these elevated price points, regardless of the actual utility or desirability of the vehicle itself.
Ultimately, the question remains: is the BMW i7 price, especially for the M70, truly justified by its performance and features, or is it a product of savvy marketing aimed at leveraging consumer psychology? As the market responds and real-world pricing evolves, only time will tell if the i7 M70 will hold its value or follow a similar trajectory to the XM with market-driven discounts.
