The compact luxury crossover SUV market is fiercely competitive, with discerning buyers demanding a blend of performance, luxury, and practicality. For the 2018 model year, two contenders stood out: the established Audi Q5 and the dynamic newcomer, the 2018 Jaguar F-pace. Both vehicles were pivotal for their respective brands, leading sales and capturing significant market attention. While the Audi Q5 boasted a strong legacy and refined engineering, the 2018 Jaguar F-PACE emerged as a compelling alternative, injecting British flair and exhilarating performance into the segment. But which of these luxury crossovers truly reigns supreme? Let’s delve into a detailed comparison to determine the ultimate choice for discerning drivers.
A Tale of Two Heritages: Audi vs. Jaguar
To truly appreciate these vehicles, understanding their brand heritage is crucial. Audi, a German marque dating back to 1909, has cultivated a reputation for precision engineering, technological innovation, and understated luxury. Its journey through Daimler ownership and eventual integration into the Volkswagen Group has shaped its identity as a purveyor of sophisticated and reliable vehicles.
Jaguar, on the other hand, boasts a distinctly British pedigree, evolving from the Swallow Sidecar Company in 1922 to Jaguar Cars in 1945. Navigating through mergers and acquisitions, including periods under British Motor Corporation, British Leyland, Ford, and now Tata Motors as part of Jaguar Land Rover Limited, Jaguar has consistently strived for a blend of sporting performance and elegant design. Despite facing historical challenges, both Audi and Jaguar have rebounded impressively, earning accolades for design, technology, performance, initial quality, and long-term reliability. This resurgence makes the comparison between the 2018 Jaguar F-PACE and Audi Q5 even more intriguing.
Verdict: Tie in heritage, both brands have rich and storied pasts, appealing to different aspects of automotive history and prestige.
Exterior Styling: Assertive German Precision vs. British Athleticism
The 2018 Audi Q5 presents a design language characterized by crisp lines, sharp angles, and an overall athletic stance. Its prominent single-frame grille, adorned with the iconic four rings, immediately identifies it as an Audi. The sculpted hood and body panels, along with defined wheel arches and an integrated rear spoiler, contribute to a refined and assertive aesthetic. The Q5 embodies German precision in its design, projecting an image of sophisticated capability.
In contrast, the 2018 Jaguar F-PACE exudes British athleticism and dynamic elegance. Sharing Jaguar’s signature grille and incorporating functional air intakes, the F-PACE immediately announces its brand identity. A muscular hood flows seamlessly into the graceful roofline, while the body sides are subtly sculpted, flaring gently at the fenders and culminating in a distinctive convex tailgate. Despite having a slightly longer wheelbase (113.2 inches vs. 111.0 inches) and overall length (186.3 inches vs. 183.6 inches) than the Q5, the F-PACE visually appears even more substantial, conveying a sense of powerful presence and sporting intent. The 2018 Jaguar F-PACE design is undeniably Jaguar, blending performance cues with luxurious undertones.
Verdict: The exterior design is subjective, but the F-PACE offers a more visually striking and dynamically styled presence compared to the Q5’s more conservative approach. The 2018 Jaguar F-PACE edges out the Q5 in exterior appeal for those seeking a bolder statement.
Interior Ambiance: Minimalist Bauhaus vs. Driver-Focused Cockpit
Audi interiors are renowned for their minimalist, Bauhaus-inspired design philosophy, and the 2018 Audi Q5 is no exception. The wraparound dashboard with strong horizontal lines creates a sense of spaciousness and width within the cabin. A prominent infotainment screen is positioned high on the center stack, directly within the driver’s line of sight. Audi’s virtual cockpit, a fully digital 12.3-inch TFT instrument panel, is available, offering both functionality and visual appeal. The Q5’s interior is a testament to German efficiency and understated luxury.
The 2018 Jaguar F-PACE interior adopts a more driver-centric layout, creating a cockpit-like environment. The instrument panel, center stack, and center console are designed to envelop the driver, enhancing the sense of engagement. The F-PACE’s infotainment screen is positioned lower on the dashboard, below the HVAC vents. While both vehicles accommodate five passengers, the rear center seat is less comfortable in both. However, the 2018 Jaguar F-PACE interior prioritizes a sporty and engaging driving experience, with premium materials and a focus on driver ergonomics.
Verdict: Interior preference depends on personal taste. Audi Q5 excels in minimalist design and technological integration, while the 2018 Jaguar F-PACE offers a more driver-focused and sportier cabin ambiance.
Engine Performance: Diverse Jaguar Lineup vs. Refined Audi Powerplants
The 2018 Jaguar F-PACE boasts a wider array of engine options, catering to diverse performance preferences. It offers two turbocharged 2.0-liter four-cylinder gasoline engines: a 247-hp variant in the 25t models and a more potent 296-hp version in the 30t models. For enthusiasts seeking more power, the S model features a 380-hp 3.0-liter supercharged V6, and the range-topping SVR model is equipped with a formidable 5.0-liter 550-hp supercharged V8. A fuel-efficient 180-hp 2.0-liter turbocharged diesel four-cylinder engine is also available in the 20d version. The 25t and 30t models achieve an EPA-estimated 24 mpg combined, while the S model delivers 20 mpg combined, and the diesel 20d variant reaches an impressive 29 mpg combined. The 2018 Jaguar F-PACE engine lineup emphasizes performance and choice.
The 2018 Audi Q5 features a refined 2.0-liter turbocharged four-cylinder gasoline engine producing 252 hp. The performance-oriented SQ5 variant is powered by a 354-hp 3.0-liter turbocharged V6 gasoline engine. The Q5 achieves an EPA-estimated 25 mpg combined, while the SQ5 is rated at 21 mpg combined. Audi focuses on refined and efficient power delivery with its engine options.
Verdict: Jaguar F-PACE provides a broader and more performance-oriented engine range, particularly with its supercharged V6 and V8 options. While the Audi Q5 offers efficient and refined power, the 2018 Jaguar F-PACE caters to a wider spectrum of driving enthusiasts.
Transmission and Drive Systems: Standard AWD for Jaguar, Optional for Audi
All 2018 Jaguar F-PACE models come standard with all-wheel drive (AWD) and Active Driveline torque-on-demand technology, enhancing traction and agility. The entire F-PACE range utilizes a smooth and responsive ZF eight-speed automatic transmission.
The 2018 Audi Q5 and SQ5 are equipped with Audi’s Quattro all-wheel-drive system. The Q5 features a seven-speed S tronic dual-clutch automatic transmission (DCT), while the SQ5 utilizes an eight-speed Tiptronic automatic transmission. Paddle shifters are standard on both models for manual gear selection. Notably, the 2018 Jaguar F-PACE offers Adaptive Surface Response, a traction control technology that optimizes performance in various low-grip conditions.
Verdict: Jaguar F-PACE offers standard all-wheel drive across its range, providing enhanced confidence in varied driving conditions. While Audi’s Quattro system is highly regarded, the standard AWD in the 2018 Jaguar F-PACE provides a slight advantage in terms of included features.
Technology and Features: Cutting-Edge Infotainment in Both
The 2018 Jaguar F-PACE offers Jaguar’s InControl Touch Pro infotainment system, featuring a 10.2-inch capacitive touchscreen and an optional virtual 12.3-inch HD instrument cluster with full-screen navigation and a laser head-up display. InControl Wi-Fi is available, supporting up to eight devices. A unique feature is the Activity Key, a waterproof wearable technology for vehicle access, allowing owners to leave their key fob securely inside the vehicle. The 2018 Jaguar F-PACE emphasizes advanced connectivity and convenience features.
The 2018 Audi Q5 comes standard with a 7.0-inch infotainment display, upgradeable to an 8.3-inch TFT display. It offers Audi’s “virtual cockpit,” MMI all-in-touch with handwriting recognition, a premium Bang & Olufsen audio system, and advanced keyless start, stop, and entry. Audi’s technology suite is comprehensive and user-friendly.
Verdict: Both vehicles are equipped with advanced technology features. The 2018 Jaguar F-PACE stands out with its unique Activity Key and InControl Touch Pro system, while the Audi Q5 excels with its virtual cockpit and MMI interface. Technological preference is largely based on individual user priorities.
Ride, Handling, and Braking: Sporty Jaguar Agility vs. Refined Audi Comfort
The 2018 Jaguar F-PACE features a sophisticated four-wheel independent suspension (double-wishbone front/Integral Link rear), constructed extensively from aluminum for reduced weight and enhanced stiffness. Ventilated disc brakes are standard on all four wheels, with larger front discs on higher-powered models. Torque vectoring and electronically assisted power steering are standard, contributing to the F-PACE’s agile and responsive handling. The 2018 Jaguar F-PACE is engineered for a dynamic and engaging driving experience.
The 2018 Audi Q5 and SQ5 utilize five-link front and rear independent suspension. Adaptive damping suspension is available on the Q5 and standard on the SQ5, with an optional adaptive air suspension for the SQ5. Ventilated disc brakes are standard on all four wheels. Steering is an electromechanical speed-sensitive power rack-and-pinion system. Torque vectoring is integrated into the Quattro AWD system. The Q5 prioritizes a balance of comfort and controlled handling.
Verdict: The 2018 Jaguar F-PACE leans towards sportier and more agile handling, while the Audi Q5 emphasizes a more refined and comfortable ride. Driving dynamics preference will depend on individual driving styles and priorities.
Cargo and Towing Capacity: Practicality in Both, Edge to Jaguar
Crossover SUVs are popular for their enhanced utility, offering increased cargo space compared to traditional sedans. The 2018 Audi Q5 provides 26.8 cubic feet of cargo space behind the rear seats, expanding to 60.4 cubic feet with the rear seats folded. It has a towing capacity of 4,400 lbs when properly equipped.
The 2018 Jaguar F-PACE surpasses the Q5 in both cargo and towing capabilities. It offers 33.5 cubic feet of cargo space behind the rear seats and 63.5 cubic feet with the seats folded. The F-PACE boasts a higher towing capacity of 5,291 lbs (with trailer brakes). For buyers prioritizing practicality, the 2018 Jaguar F-PACE offers a clear advantage in cargo and towing.
Trim Levels and Pricing: Competitive Luxury Offerings
The 2018 Audi Q5 is available in three trim levels: Premium (starting at $41,500), Premium Plus ($45,500), and Prestige ($50,800). The performance-oriented SQ5 comes in Premium Plus ($54,300) and Prestige ($58,500) trims. Audi provides a four-year/50,000-mile limited warranty and a 12-month/10,000-mile complimentary scheduled maintenance program.
The 2018 Jaguar F-PACE offers a wider range of seven trim levels: base ($42,065), Premium ($44,775), Prestige ($49,125), R-Sport ($54,175), S ($59,775), Portfolio ($62,000), and the high-performance SVR ($79,990). Jaguar provides a more generous five-year/60,000-mile limited warranty, five years/60,000 miles of complimentary scheduled maintenance and roadside assistance, and five years/unlimited miles of Jaguar InControl Remote & Protect. While the base prices are similar, the 2018 Jaguar F-PACE offers more comprehensive warranty and maintenance coverage, adding long-term value.
Conclusion: The 2018 Jaguar F-PACE – A Compelling Choice
Choosing between the 2018 Audi Q5 and the 2018 Jaguar F-PACE is a delightful dilemma. Both are exceptional luxury compact SUVs, offering refined driving experiences and premium features. The Audi Q5 excels in its understated elegance, minimalist interior, and refined German engineering.
However, for those seeking a more dynamic and engaging driving experience, coupled with distinctive British styling, enhanced practicality, and a more generous ownership experience, the 2018 Jaguar F-PACE emerges as the more compelling choice. While potentially requiring a slightly higher investment for comparable equipment, the 2018 Jaguar F-PACE rewards buyers with a more exclusive vehicle, superior cargo and towing capacity, a broader engine range, and a more comprehensive warranty and maintenance package. If you’re looking to reward yourself with a luxury SUV that stands out from the crowd and delivers exhilarating performance, open your wallet and confidently choose the 2018 Jaguar F-PACE.
