NOVI, Mich. – ALD Automotive has announced a preferred partnership with Danlaw Inc., a global leader renowned for its connected car technology and automotive electronics expertise. This collaboration leverages Danlaw’s cutting-edge DataLogger line of OBD2 devices and the sophisticated Bitbrew cloud platform to significantly enhance ALD ProFleet, ALD Automotive’s advanced connected car solution designed for optimal fleet management.
ALD ProFleet, enhanced by Vinli’s cloud-connected car and data intelligence platform, delivers real-time connected car data access to both fleet managers and drivers. By integrating Danlaw OBD2 technology, ALD ProFleet aims to boost overall fleet management efficiency, maximize vehicle utilization, achieve cost savings, improve the driver experience, and empower strategic decision-making within fleet operations.
At the heart of this enhanced system are Danlaw’s OBD-II DataLogger devices. These robust devices are installed in each vehicle within the fleet, securely capturing and transmitting a comprehensive array of real-time, encrypted vehicle data. This valuable information is then securely stored on a cloud platform, processed, and enriched to power a wide spectrum of connected technology fleet services. Fleet managers gain access to these services through a customizable portal, while drivers benefit from a dedicated mobile application.
Alt text: Danlaw and ALD Automotive logos side-by-side, representing their partnership in connected car technology.
The integration of connected fleet data, facilitated by Danlaw Obd2 devices, provides fleet managers with unprecedented visibility and control. They can now effectively monitor fleet activity to proactively prevent vehicle downtime, implement geofencing strategies to manage vehicle locations, meticulously track CO2 emissions for sustainability reporting, and rapidly geolocate vehicles in case of theft. Furthermore, the system identifies opportunities for fuel optimization, supports the implementation of driver safety programs, and provides insights into overall fleet productivity.
John Saffrett, Deputy CEO at ALD Automotive, emphasized the evolving nature of data utilization in the automotive industry: “In today’s world it is no longer about just taking data from a car and reporting it to clients but using this data and connected capabilities to generate new offers for our clients.” He further added, “We continue to focus on growing our digital expertise and accelerating our development through targeted partnerships with world class technology companies and startups in our innovation ecosystem. In an increasingly connected world, this ecosystem of partners will strengthen and accelerate our ability to build and provide the mobility solutions of the future.”
Tim Morris, COO of Danlaw, also commented on the partnership, stating, “We are honored to be working closely with ALD Automotive. Their thorough and rigorous testing of 15 different solutions over a 2 year period demonstrates ALD’s commitment to customer safety and best-in-class services. Danlaw is also uniquely positioned to assist ALD’s broader long-term vision through relationships with automotive OEMs, Tier 1s, tire manufacturers, insurance companies, and roadside assistance organizations.” This highlights Danlaw’s extensive network and its capacity to support ALD Automotive’s long-term strategic goals beyond just OBD2 data logging.
Alt text: Close-up of a Danlaw DataLogger OBD-II device, showcasing its compact design for vehicle integration.
About Danlaw
Danlaw stands as a global leader in the realm of connected car technology and automotive electronics. With a strong focus on research and development, Danlaw is committed to creating intelligent solutions for an increasingly interconnected world. For over 37 years, their 300+ engineering professionals have been delivering top-tier embedded electronics solutions to automotive OEMs and their Tier-1 suppliers. Danlaw’s expertise encompasses embedded systems development and testing for ECUs, vehicle network communications, infotainment systems, and telematics, with a specialization in areas highly relevant to OBD2 technology and data acquisition. Operating facilities in the USA, India, and China, Danlaw serves a diverse global clientele, including automotive OEMs, electronics suppliers, fleet operators, and automotive insurance providers.
About ALD Automotive
ALD Automotive is a leading global mobility solutions provider, offering full-service leasing and fleet management across 43 countries. Serving a broad client base ranging from large corporations to SMEs and private individuals, ALD Automotive manages 1.76 million vehicles globally. Sustainability is central to ALD Automotive’s strategy, as they provide innovative mobility solutions and technology-driven services designed to streamline client operations and enhance their core business focus. ALD is listed on Euronext Paris and counts Société Générale as its majority shareholder.
This partnership between ALD Automotive and Danlaw, leveraging Danlaw OBD2 devices, marks a significant step forward in enhancing fleet management capabilities and delivering smarter, more connected vehicle solutions to businesses worldwide.
